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The Rose Bowl Becomes a Destination For Foodies

Published on Aug 6, 2021

FoodieLand Night Market, a foodie-inspired multicultural food and entertainment festival that happens on separate dates throughout California, is coming to the Rose Bowl in Pasadena next weekend, Friday, Aug. 13, to Sunday, Aug. 15.

Event hours are 3 to 10 p.m. on Friday, and 11 a.m. to 10 p.m. on Saturday and Sunday.

FoodieLand Night Market is a three-day event in which thousands of people gather together for food, drinks, games, shopping, and live entertainment, organizers said.

“If you love everything food and staying current on the latest edible trends, this is your foodie dream come true,” the announcement said on the event website, “Plan your weekends at one of our events, and get ready to indulge in plenty of amazing food, dance the night away, and have a blast with friends and family. Come and enjoy diverse cuisine, arts and crafts, merchandise, music, games, and more.”

The summer street food festival is inspired by the night markets of Asia, the perfect outdoor food event for everyone, and a must-attend for foodies, the announcement added. The night festival will feature talented local artisans from all over Southern California, and you can bring your friends together for late-night sounds, tastes, and scents, and enjoy authentic multicultural street foods, as well as many enticing beverages and desserts to please your palette.

Your favorite alcoholic beverages will be available at the bar for purchase only by attendees who are 21 years old or older.

Foodieland Night Market also offers a variety of carnival games and live music from favorite artists and deejays.

To keep everyone safe, masks will be required for non-vaccinated individuals. The organizers will also be implementing staggered entry times to reduce overcrowding. Please choose your desired arrival time when purchasing your tickets online. There is no limit on how long you can stay at the event.

Handwashing stations and hand sanitizers will be strategically placed around the event area, and high-touch surfaces will be disinfected throughout the event.

Foodieland Night Market events are also scheduled at Golden Gate Fields in Berkeley later this month and in October, at the San Mateo County Event Center in September, and at Cal Expo in Sacramento during Labor Day weekend in September.

Tickets, at $3 to $5, are only available online through Eventbrite for the Rose Bowl event. No tickets will be sold at the door, so please purchase your tickets prior to arriving at the event.

To purchase tickets, visit this link.

For more information, call (626) 577-3100 or visit

You can follow the event on Instagram,, and on Facebook,

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