Vallarta Supermarket Readies for Lent

Wide range of lent items offered throughout the store beginning February 17
Published on Feb 15, 2021

We made it through Thanksgiving. We made it through Christmas and Hanukkah, and now comes Lent to take us to Easter Sunday.

If you’re looking for an easy place to make meatless choices, Vallarta Supermarkets is offering additional menu offerings in various departments in time for Lent—February 17 to April 3.  And they’re partnering with  Postmates and Instacart, if that doesn’t make it all just too easy.

“During Lent, many customers stop eating meat, this doesn’t have to mean fewer options,” said Andrew Lewis, Vice President of Marketing, Vallarta Supermarkets. “Our Lent menu includes traditional favorites and new recipes across our departments that are full of flavor, adhere to Lent practices and can be delivered to our customers’ homes.”

A wide range of menu items will be available across all 52 stores and various in-store departments: La Cocina, Pescadería, Cevichería, Cremería, and the Grab & Go.

Choices include:

La Cocina (Vallarta’s restaurant)

Starting February 17th, Beyond Meat will again be offered as a protein substitute option at La Cocina at all Vallarta Supermarkets. Menu items such as a carnitas torta or carne asada tacos can be substituted with Beyond Beef. Beyond Meat is available year-round at all Vallarta locations and available in the grocery freezer aisle for those who prefer to cook at home.

New to the La Cocina a la carte menu are Fish and Shrimp-Fajitas, available battered or grilled, and served as tacos, burritos, quesadillas, or tortas. Familiar favorites include Fish and Shrimp Tacos, either battered or grilled, Chile Rellenos, Tortas de Camarón, fried Mojarra, and Fish and Shrimp Quesadillas.

Another Lent favorite, Milk Capirotada (bread pudding), will be available to order on weekends (Fri-Sun) from La Cocina. La Cocina’s Lent menu will be available from February 17 through April 3, 2021, after Lent, items will have limited availability from Friday to Sunday.

Pescadería (seafood department) 

The Pescadería regularly offers fresh varieties of ceviche, from fish, shrimp, imitation crab, and seafood mixtures, available at all store locations.

This Lent,  the Pescadería is offering Fajita-Style Shrimp, Shrimp al Chipotle, Creamy Garlic Shrimp, Shrimp al Ajillo, Shrimp Veracruzano, Shrimp a la Diabla, and Lemon Pepper Shrimp

Cevichería (ceviche section)

New items will also be found at the popular Cevichería, where ceviche is made fresh daily in-store, several times throughout the day.

New Lent menu items at the Cevichería include Shrimp, Avocado, and Mango Ceviche, Ceviche Negro, Shrimp and Scallops Ceviche, Spicy Shrimp Ceviche, Shrimp Aguachile, and Fish Ceviche

Cremería (Deli)

Cremería at Vallarta also offers an impressive variety of cheeses, salsas, and ready to go food items. For Lent, traditional favorites are returning to La Cremería including Nopal Salad, Crab & Shrimp Louie Salad; Tuna Salad, Imitation Crab Salad, Macaroni Salad, Potato Salad, and Premium Crab Salad.


Grab & Go

Prepared Grab & Go items include:

  • Stuffed Avocado Ceviche, with customers choice of shrimp, fish or crab

  • Ceviche conveniently ready-to-go and enjoy in a cup. Options include Shrimp a la Diabla, Shrimp Avocado & Mango, Shrimp & Scallop, Aguachile, etc.

The Vallarta Lent menu will launch store-wide on February 17 and will last the entire Lent season through April 3, 2021. La Cocina items are available for delivery via Postmates. For more information, you may visit

Make a Comment

  • (not be published)