In a cultural rebellion against tired stereotypes, CatCon has transformed the image of cat lovers from isolated eccentrics to a vibrant, passionate community. What began as a local gathering has become a national phenomenon that draws thousands of attendees and challenges long-held perceptions about pet ownership.
“I created CatCon as a way to build a community for cat lovers – there is no IRL [“in real life”] equivalent of a dog park for cat people,” founder Susan Michals said, explaining the event’s radical premise.
It’s been described as “like Comic Con, but for cat people!” – a celebration that goes far beyond traditional pet conventions.
Marking its tenth anniversary, the convention here in Pasadena set for August 2 to 3 represents more than just a marketplace for cat enthusiasts. Over its decade-long history, CatCon has facilitated more than 1,400 cat adoptions and generated over 7.8 billion press impressions, transforming from a niche gathering to a cultural statement.
The event has attracted coverage from major outlets including Good Morning America, Vanity Fair, and the New York Times, underscoring its emergence as a significant cultural touchstone. With over 150 exhibitors and a sold-out venue, the convention challenges the marginalization of cat lovers. Pasadena Humane will serve as the official adoption partner, receiving one dollar from every ticket sold.
Despite its growth, the convention maintains strict community guidelines. Cats are not permitted, focusing instead on human connection and animal welfare. Adult tickets are priced at $47.93, with children ages five to twelve requiring tickets and those under five admitted free.
“CatCon is taking place August 2 to 3 in Pasadena. Our tenth anniversary show will be full of celebrations and surprises!” the official announcement promises.
Pasadena Convention Center, 300 East Green Street, Pasadena. For more information, visit https://www.


