“You” topped the streaming ratings for the second consecutive week despite a 42.2% drop in viewership from the previous week, according to figures released Monday by Nielsen.
Viewers spent 1.551 billion minutes watching the 30 episodes of the psychological thriller the week of Oct. 25-31. Viewers spent 2.682 billion minutes watching the previous week, the first full week its 10-episode third season was available on Netflix.
“Locke & Key” was second, with viewers spending 1.068 billion minutes watching the 20 episodes of the Netflix supernatural horror drama in the first full week its 10-episode second season streamed on Netflix.
Viewership was up 67.7% from the 637 million minutes the previous week when the second season was available for three days.
“Squid Game” was the other program to top the 1 billion minutes, with viewers spending 1.02 billion minutes watching the nine-episode South Korean Netflix survival drama, 29.8% less than the 1.453 billion minutes watched the previous week when it finished second.
“Squid Game” has topped the 1 billion minutes watched mark in all six full weeks it has been available.
“Criminal Minds” returned to the top 10 after a one-week absence, with viewers spending 549 million minutes watching its 317 episodes on Netflix, eighth for the week. The 2005-20 CBS police procedural crime drama was the only program in the latest top 10 not in the previous week’s.
The CBS action drama “NCIS,” which streams on Netflix, dropped out of the top 10 after finishing 10th the previous week.
For the third consecutive week, all of the top 10 programs stream on Netflix. Nielsen also announces streaming viewership of Amazon Prime Video, Apple TV+, Disney+ and Hulu programming.
The top 10 consisted of five programs that originally aired on U.S. broadcast or cable networks; three original streaming series; “You,” whose first 10 episodes aired on Lifetime and next 20 streamed on Netflix; and “CoComelon,” the 15-episode 3D animated series of videos of traditional nursery rhymes and original children’s songs that originated on YouTube.
The top 10 programs were “You”; “Locke & Key”; “Squid Game”; “CoComelon”; “Maid”; “Shameless”; “Seinfeld”; “Criminal Minds”; “The Blacklist”; and “In The Dark.”
The figures reflect only television-set-related viewing, including such television-connected devices as Roku and Apple TV. Mobile-only viewing is not included in Nielsen’s streaming measurement systems.
