“What We’re Watching: Clickbait’ Tops Streaming Ratings for Second Consecutive Week”

By STEVEN HERBERT, City News Service
Published on Oct 8, 2021

From Top clockwise: “Clickbait”, “Lucifer”, “Manifest”, “Turning Point: 9/11 and the War on Terror”, “Criminal Minds”,”Heartland”,”Money Heist”,”NCIS”,”CoComelon”,”Grey’s Anatomy”.

“Clickbait” edged “Lucifer” to top Nielsen’s list of most-streamed programs for the second consecutive week, according to figures released Friday.

Viewers spent 1.108 billon minutes from Sept. 6-12 watching the eight- episode miniseries about the abduction of a man (Adrian Grenier) in a crime with a sinister online twist. Viewership was down 24.1% from the 1.46 billion minutes watched the previous week, the first full week it was available on Netflix.

The release of its final 10 episodes brought “Lucifer” back to the top 10 after a 10-week absence, with viewers watching 1.052 billion minutes of its 93 episodes. Netflix released the 10-episode final season Sept. 10.

The other program in the latest top 10 not in the previous week’s was the five-part Netflix documentary series, “Turning Point: 9/11 and the War on Terror,” fourth for the week with 691 million minutes watched in its first full week of release.

Dropping out of the top 10 were the comedy crime film “Cruella” and the NBC medical drama “Chicago Med” after finishing third and eighth the previous week. “Cruella” streams on Disney+ and “Chicago Med” on Netflix.

All the programs in the top 10 stream on Netflix. Nielsen also announces streaming viewership of Amazon Prime Video, Disney+ and Hulu programming.

The top 10 consisted of four programs that originally aired on U.S. broadcast networks, three original streaming series, the family drama “Heartland,” which originated on the Canadian Broadcasting Corp., “CoComelon,” the 12-episode 3D animated series of videos of traditional nursery rhymes and original children’s songs which originated on YouTube; and “Lucifer,” whose first 47 episodes aired on Fox and final 46 streamed on Netflix.

The top 10 programs were “Clickbait”; “Lucifer”; “Manifest”; “Turning Point: 9/11 and the War on Terror”; “Criminal Minds”; “Grey’s Anatomy”; “CoComelon”; “NCIS”; “Money Heist”; and “Heartland.”

The figures only reflect television set-related viewing, including such television-connected devices as Roku and Apple TV. Mobile-only viewing is not included in Nielsen’s streaming measurement systems.

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