What We’re Watching: ‘Manifest’ Tops Streaming Viewership

By STEVEN HERBERT, City News Service
Published on Jul 16, 2021

“Manifest” topped the latest weekly list of the most-watched streamed programs, with viewers watching 2.493 billion minutes of the 29 episodes of the first two seasons of the canceled NBC supernatural drama in the first full week it was streaming on Netflix, according to figures released Thursday by Nielsen.

Viewership was 124.2% higher between June 7-13 than June 14-20, when viewers watched 1.111 billion minutes during the first four days “Manifest” was streaming on Netflix, second for the week.

“Luca” was second in the latest Top 10, with viewers watching 1.573 billion minutes during the first three days the computer-animated coming-of-age fantasy film streamed on Disney+.

The other program in the latest Top 10 that was not in the previous week’s was “Fatherhood,” with viewers watching 877 million minutes of the Kevin Hart-starring film the first three days it was streaming on Netflix.

Dropping out of the Top 10 were the 2005-20 CBS police procedural crime drama “Criminal Minds” and the long-running CBS action drama “NCIS.” “Criminal Minds” had been in all the previous Top 10s while “NCIS” had been in each of the previous 15.

Nielsen began publicly disclosing streaming viewership figures Sept. 3, with the first report covering the week of Aug. 3-9.

The previous week’s leader, “Sweet Tooth,” dropped to ninth with 626 million minutes watched of the eight-episode Netflix fantasy drama, 56.3% less than 1.434 billion watched the previous week, its full week of release.

“Luca” was among three Disney+ programs in the Top 10. The Marvel Cinematic Universe series “Loki” was fourth for the week, with 866 million minutes watched of its two episodes, 18.5% more than the 731 million minutes watched the previous week, when only its first episode was available and was fifth for the week.

“Raya and the Last Dragon” dropped six places to 10th, with viewers spending 576 million minutes watching the animated fantasy action-adventure film, 39.6% less than the 953 million minutes watched the previous week.

The rest of the Top 10 consisted of programs streamed on Netflix. Nielsen also announces streaming viewership of Amazon Prime Video and Hulu programming.

The top 10 consisted of three programs that originally aired on U.S. broadcast networks, three original streaming series, three movies and “CoComelon” which originated on YouTube.

The Top 10 programs were “Manifest”; “Luca”; “Downton Abbey”; “Loki”; “Fatherhood”; “CoComelon”; “Lucifer”; “Grey’s Anatomy”; “Sweet Tooth”; and “Raya and the Last Dragon.”

The figures only reflect television set-related viewing, including such television-connected devices as Roku and Apple TV. Mobile-only viewing is not included in Nielsen’s streaming measurement systems.

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