“The Watcher” was the most-watched streamed program for the second consecutive week while runner-up “The School for Good and Evil” was among five programs in the latest top 10 not in the previous week’s.
Viewers spent 2.595 billion minutes watching the seven episodes of “The Watcher” from Oct. 17-23, the first full week they were available, according to figures released Thursday by Nielsen. Viewership of the mystery thriller was up 10% from the 2.355 billion minutes the previous week when it was available on Netflix for four days.
“The School for Good and Evil” was second with 1.058 billion minutes watched of the Netflix fantasy film in its first five days of release.
The USA Network police procedural anthology “The Sinner” was fourth with 935 million minutes watched of its 31 episodes, including its eight- episode fourth season, which began streaming on Netflix Oct. 13.
The 2000-07 WB/CW comedy-drama “Gilmore Girls” returning to the top 10 after a one-week absence, placing seventh with 792 million minutes watched of its 153 episodes on Netflix, 26.1% more than the 628 million minutes watched the previous week.
The Netflix dating show “Love Is Blind” was ninth with 683 million minutes watched of its 31 episodes, including its third-season premiere which was released Oct. 19.
“Unsolved Mysteries” was 10th with 672 million minutes watched of the 17 episodes of the reboot of the 1987-99 NBC and CBS documentary series about unexplained deaths, baffling disappearances and bizarre paranormal activity, including the third season premiere, which was released Oct. 18 by Netflix.
Dropping out of the top 10 were “The Lord of the Rings: The Rings of Power,” the Prime Video series set thousands of years before the events of “The Hobbit” and “The Lord of the Rings”; the Netflix biographical crime drama “Dahmer — Monster: The Jeffrey Dahmer Story”; the Netflix horror mystery “The Midnight Club”; the horror film “Halloween Ends,” which streams on Peacock; and the Netflix film, “Luckiest Girl Alive.”
The only non-Netflix program in the top 10 was “House of the Dragon,” third with 1.013 billion minutes of the 10 episodes of the HBO/HBO Max “Game of Thrones” prequel, including the finale of its first season, which premiered on Oct. 23.
Nielsen also announces streaming viewership of Apple TV+, Disney+, Hulu, Peacock and Prime Video programming.
The top 10 consisted of five acquired series — one each that originally aired on CBS, NBC, HBO, USA Network and The WB and The CW networks; three original streaming series; one movie; and “CoComelon,” the 18-episode 3D animated series of videos of traditional nursery rhymes and original children’s songs that originated on YouTube.
Nielsen considers “House of the Dragon” an acquired program because it also airs on HBO.
The top 10 programs were “The Watcher”; “The School for Good and Evil”; “House of the Dragon”; “The Sinner”; “The Blacklist”; “NCIS”; “Gilmore Girls”; “CoComelon”; “Love Is Blind”; and “Unsolved Mysteries.”
The figures reflect only television set viewing, including such television-connected devices as Roku and Apple TV. Mobile-only viewing is not included in Nielsen’s streaming measurement systems.
While Nielsen releases weekly prime-time broadcast and cable ratings two days after the end of the week, except for holidays, viewership figures for streaming services are not released until 25 days after the end of the week because it takes more time to completely capture assets to report and aggregate streaming viewing, according to Nielsen.
Nielsen has announced it plans to shorten the release window for its streaming programming in the coming months.