Work Begins on the Pasadena Humane’s Rose Parade Float “Feed the Love”

Published on Nov 20, 2023

Saturday, November 18, was the first decorating day for Pasadena Humane’s Rose Parade float sponsored by Hill’s Pet Nutrition. Pasadena Humane volunteers began attaching dried flowers, lentils, seeds, and other dry materials to the float.

The float, titled “Feed the Love,” celebrates the relationship between pets and their people, while encouraging shelter pet adoption. It also recognizes the role that science-led nutrition plays in helping them to be healthy, happy and more adoptable.

“Feed the Love” will be built by Artistic Entertainment Services and will showcase the joys of welcoming a pet into your home. From kittens playing underneath a cat tree to a hungry dog eagerly awaiting a bowl of nutritious food while sporting an “Adopt Me” bandana, the float will show what it’s like to give shelter pets a warm welcome home.

For more information about Pasadena Humane call (626) 792-7151 or visit


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