“Authentically Yours, Pasadena” Shines Spotlight on Small and Independent Businesses for Holiday Shopping Season

The City of Pasadena and Visit Pasadena have announced this year’s holiday season campaign, “Authentically Yours, Pasadena,” to celebrate small and independent local businesses. The campaign kicks off on Small Business Saturday, Nov. 25, with welcome stations at 25 small businesses across the city to inspire visitors and community members to shop small and dine local. Welcome stations will be stocked with canvas shopping totes, gifted on a first-come, first-served basis. The goal of “Authentically Yours, Pasadena” is to encourage residents and visitors to promote economic growth, job creation, and community cohesion while maintaining unique and diverse local markets by choosing to support locally-owned businesses.

“The Authentically Yours, Pasadena campaign amplifies the people, places and great finds that give Pasadena its vibrancy and personal flavor,” said David Klug, City of Pasadena’s Economic Development Director. “Shop small and dine local to discover the special connections and one-of-a-kind treasures found only when you #ShopPasadena.”

“Pasadena is lucky to have so many wonderful locally-owned shops and eateries that make this city a beloved gathering place for celebrations, special events, and seasonal festivities,” said Kristin McGrath, Executive Director of Visit Pasadena. “During this joyful season, we encourage visitors and our Pasadena community to support local talented makers and curators. Come experience Pasadena’s authentic, local flavor while shopping for gifts and dining out.”

This year, the City is offering free bus shuttle rides on the Pasadena Transit on Friday, November 24, and Saturday, November 25, to promote shopping and dining locally this holiday season. For more information including bus schedules, maps, and real-time bus arrival information, please visit PasadenaTransit.net.

There are opportunities for local businesses to participate.

The City and Visit Pasadena will broaden the scope of business social media posts by sharing all campaign-related messages from businesses on their accounts during the holiday season.

Businesses are invited to participate in the “Authentically Yours” holiday shopping campaign by taking part in Instagram Takeovers on Saturday, Nov. 25. Campaign graphics are available for download.

Businesses have the option to apply a graphic overlay to their own business photos and share them on social media throughout the holiday season. For help with applying the graphic overlay, email your photo and a request to marketing@visitpasadena.com.

Businesses can also write a message of gratitude to the community on a postcard and share it on social media. Postcards will be supplied to any business that requests one. For more, contact marketing@visitpasadena.com.

Participating Businesses:

Civic Center Area
Frenchifornia, 247 East Colorado Blvd.

College Commercial Area
Daisy Mint, 1218 E. Colorado Blvd.
Bubble Puff & Tea, 1543 E. Colorado Blvd.

East Washington Commercial Area
Lavender & Honey, 1383 E. Washington Blvd.

Fair Grove (Fair Oaks & Orange Grove) Area

Blvd Nursery Pasadena, 170 E Orange Grove Blvd.

Hastings Commercial Area
Han’s Beauty Shoppe, 3644 Foothill Blvd.

HeArt (South Fair Oaks Health & Arts Commercial Area)
Jones Coffee Roasters, 693 S. Raymond Ave.
April Blooms, 14 E. Bellevue Dr.

Cervecería Del Pueblo, 141 W. Bellevue Dr., Suite 100

Lamanda Commercial Area

Rosebud Coffee, 2302 East Colorado Blvd.

Lincoln Commercial Area
Highlight Coffee, 2071 Lincoln Ave.
Semolina Artisanal Pasta, 1976 Lincoln Ave.

North Lake Commercial Area
Roma Market, 918 N. Lake Ave.
Pasadena Roots, 867 E. Washington Blvd.

Old Pasadena
Lather, 40 W. Colorado Blvd.
Homage, 100 N. Fair Oaks Ave.

Bad Bee Boutique, 33 E. Colorado Blvd.

I Like Pie Bakeshop, 38 S. Raymond Ave.

Glee + Co, 13 Douglas Alley

Playhouse Village
Banter & Bliss Candle Co., 450 E. Colorado Blvd.
The Monarca Collective, 696 E. Colorado Blvd., Suite 19

Vroman’s Bookstore, 695 E. Colorado Blvd.

South Lake Avenue
The Bee Cottage, 496 S. Lake Ave.

Republik Coffee, 854 E. Green St.

Walnut Commercial Area
Pasadena Cyclery, 1670 E. Walnut St.

For more information about the “Authentically Yours, Pasadena” holiday shopping campaign, visit VisitPasadena/ShopLocal.

Visit Pasadena is a nonprofit marketing organization dedicated to promoting Pasadena as a leading meeting, convention and leisure travel destination.? For more information about planning a trip to Pasadena, contact Visit Pasadena at (800) 307-7977 or visit?www.visitpasadena.com. Follow us on Instagram and Facebook at @VisitPasadena.

For more information and to stay connected with the City of Pasadena, please visit our website at CityOfPasadena.net, follow us on Twitter at @PasadenaGov, and find us on Instagram and Facebook at @CityOfPasadena. For inquiries, please contact the Citizen Service Center during business hours at (626) 744-7311.