City, Convention Center Launch Resources to Support the Reopening of Local Businesses

The City of Pasadena and the Pasadena Convention & Visitors Bureau announced today the launch of “Shop Pasadena,” an online webpage featuring Pasadena’s small and independent retailers now open for in-store customers and curbside pickup. “Shop Pasadena” is arriving just in time for people to shop for Father’s Day, graduations, and everyday retail.

The “Shop Pasadena” webpage features a variety of shopping categories from apparel and entertainment to home and outdoor recreation.  Retailers have opted in to be listed, and businesses who meet the minimum criteria are encouraged to submit their businesses for inclusion at https://www.cityofpasadena.net/retail-directory-signup. Content must meet certain criteria.

“Shop Pasadena” is one of three resource directories that the City and Convention & Visitors Bureau established to support the ongoing operations and reopening of its business community. The other two resources include “Dine Pasadena,” a directory of Pasadena restaurants open for takeout and curbside service as well as “Connect Pasadena,” a directory of curated educational and engaging content from Pasadena businesses and cultural institutions. With school out and summer camps yet to reopen, Connect Pasadena is a great source for the community to stay active, entertained and enlightened.

All three resources – Shop Pasadena, Dine Pasadena, and Connect Pasadena – can be found online at https://www.visitpasadena.com/covid-19-resources/.

To be added to the directories, businesses must meet certain criteria.

*   Pasadena’s small and independent retailers that are open for business, online shopping or curbside pickup are encouraged to submit their business for inclusion at https://www.cityofpasadena.net/retail-directory-signup.
*   Pasadena restaurants open for business, offering curbside or takeout, are encouraged to submit their business for inclusion at https://cityofpasadena.net/restaurant-signup.
*   Pasadena businesses with free educational or engaging content are encouraged to submit their virtual content for inclusion at https://cityofpasadena.net/virtual-connect.

Since the launch of the Shop Pasadena, Dine Pasadena and Connect Pasadena directories in March, these directories have garnered over 25,000 website views.