Dole Foods Rings in the New Year at Second Annual “Live On Green” Event

Celebrating its seventh Tournament of Roses Parade float entry, “Spirit of Hawaii,” today Dole Packaged Foods announced it will kick-off the road to the New Year with participation in the second annual “Live On Green” festival taking place at the Pasadena Convention Center, Dec. 30 – Jan 1.

Dole will have a major presence across the three-day event that celebrates the history of the Rose Parade and brings a dynamic, fun-filled experience to visitors. In addition to the non-GMO fruits that will be intricately placed on the “Spirit of Hawaii” float, Dole will have live food and beverage demos at the Dole Bistro with DOLE California Cook-Off Champion and Hallmark Channel’s #besthomecook Finalist Ally Phillips from AllysKitchen.com, as well as Celebrity Chef and HSN Star Jamie Gwen.

Claressa Shields, the first person, male or female to win back-to-back Olympic gold medals in boxing, (London and Rio) will also be on-site this year to act as Gwen’s sous chef and share healthy living tips with visitors. Exotic, healthy and fun food and drinks will be available to enjoy by Southern Californians and attendees from around the world. The “Live On Green” event will additionally have free entertainment, unique and rare exhibitions, and fun activities available to guests.

“The Tournament of Roses has become a tradition in the Dole family, helping us to encourage people around the world to live vibrant, healthy lifestyles,” said Dave Spare, Vice President, Marketing for Dole Packaged Foods. “We look forward to participating in the second annual ‘Live On Green’ festival. It has been a joy to see locals and visitors alike attend and take part in Pasadena’s New Year’s festivities.”

Dole Packaged Foods will be collecting canned goods and other non-perishable foods at “Live On Green,” the Paseo Colorado Lifestyle Center and Fiesta Parade Floats, as part of its partnership with FOOD Share, Ventura County’s regional food bank. FOOD Share, is a part of Feeding America, the nation’s largest hunger-relief organization serving 10 million meals annually to children, families, and senior citizens.

“Live on Green” takes place Dec. 30 and 31 from 9 a.m. to 6 p.m., and Jan. 1, from 12 p.m. to 4 p.m. The festivities will be centered on the United States Air Force as it kicks off its 70th Birthday celebration, with over 20,000 sq. feet of exhibits, including a full-size F-35 jet, demonstrations, and entertainment. Numerous other family-friendly vendors and sponsors will be on-site to create a memorable experience and ring in the New Year.

For more information, and a schedule of daily events, please visit liveongreenpasadena.com.

About Dole Packaged Foods

Dole Packaged Foods, LLC is a world leader in growing, sourcing, distributing and marketing fruit and healthy snacks. Dole sells a full-line of packaged shelf stable fruit, frozen fruit, dried fruit, and juices. The company focuses on four pillars of sustainability in all of its operations: water management, carbon footprint, soil conservation and packaging. For more information please visit www.dolesunshine.com or www.doleintlcsr.com.