How to Increase Your Business in Tough Times

When times get tough, the tough get branded!

That’s what Ellen Daigle, owner of South Pasadena’s Ellen’s Silkscreening says, pointing out that branding your employees with silkscreened and embroidered logos turns them into cost-effective “walking billboards.”

“You can look great in clothes that have a professional appearance – and the cost is less than going to store,” Daigle says.

The idea is to adopt “branding,” so successful in the fashion world, and give out promotional gifts which are functional, welcome and advertise your business. The more people see your business logo, the more likely you are to get new business.

Branding your logo and slogan on pens, pads, and calendars, items that people will see over and over again as well as your employees’ shirts, hats, aprons, bags and jackets, is about the least expensive way to grab attention and build your sales, Daigle explains. “It gets your name out there permanently.”

“We offer you the chance to give gifts to your customers and to give gifts to your employees and also to promote your business at the same,” says Andrea Damian, Sales Manager of Ellen’s Silkscreening in South Pasadena. “When you give a hat or a jacket with your logo on it, you’re really sending out a walking billboard that is seen over and over again!”

Daigle’s company offers “A store” quality outerwear, hats, tees, hoodies and other great gift possibilities from respected manufacturers like Nike, American Apparel and others.

Useful items like pens, coffee mugs, T-shirts, key chains, and calendars are complemented by higher-ticket gifts including picture frames, clocks, calculators, or other useful desktop items that the recipient will not only use but probably display.

You don’t even have to know what you’re looking for: Daigle’s design team partners with customers to create memorable and beautiful gifts.

“Many customers don’t know exactly what they want,”says Manager Andrea Damian, who works side by side with clients to achieve their artistic visions. “We can help. I think that’s what we do best.”

Damian says she likes to “work backwards – I ask people to give me what their budget is and what their parameters are and then to let me do the rest of the work.”
To help customers select great promotional ideas to give their marketing a boost, Ellen’s Silkscreening now offers a full color catalog with a wide range of ideas for presents suitable for men, women, children – and even dogs, Daigle says with a laugh.

“Just look at our online catalog and email us for a quote,” she says.

Ellen’s catalog is online at here. Call (626) 441-4415 for a quote.

Ellen’s Silkscreening is located at 1500 Mission Street in South Pasadena and is open Monday through Friday from 8:00 a.m. to 4:30 p.m. For more information, see www.ellenssilkscreening.com