Jonathan Roth Joins Pasadena-based Ayzenberg Agency as Executive Director

 

Ayzenberg, one of the largest independent full-service agencies on the West Coast, proudly announces that Jonathan Roth, has joined the agency as Executive Director of Ayzenberg’s sub-agency, ION, effective immediately. Roth, a highly regarded and experienced entrepreneur and investment advisor to agencies, online advertising, content, software, and other sub-segments of the media, digital media, internet and advertising sectors, will work closely with ION’s management to continue development of its best-in-class influencer identification and engagement offering, helping to scale ION’s technology to build a leading platform play.

Prior to joining ION, Jonathan served over 10 years at leading middle-market advisory firms in New York, Seattle, Los Angeles and Boston, generating north of $1.5 billion in transaction value both domestically and cross-border in a broad range of advisor engagements featuring private and public companies and major venture capital, growth equity, and private equity investors, from strategic consulting to equity and debt raises to mergers and acquisitions. Jon brings experience and expertise both as the co-founder and C-level leader of two venture-backed startups combined with business advisory expertise. He has helped advise entrepreneurial companies with respect to growth, capital raising, and ultimate exits to major consolidators such as Amazon (NASDAQ:AMZN), Twitter (NYSE:TWTR), Google (NASDAQ:GOOG), WPP (NASDAQ:WPPGY), and McGraw-Hill (NYSE:MHFI), among others.

At ION, Jonathan will focus on leading internal corporate development to grow and scale the division’s influencer marketing through organic growth and acquisition, solidifying, enhancing and scaling the company’s technology-enabled matching platform for brands and influencers.

CEO, Eric Ayzenberg said, “We have now invested 4 years and $30 million into our ION video-based platform technology and process for engaging with most valuable influencers who provide most engagement: 2nd and 3rd tier influencers. At this point, we are looking for brands and agencies to start working on orchestration of our open-source technology to bring this dynamic market of influencers forward. We welcome Jon who has very good entrepreneurial background in operations and finance to accelerate our vision.”

Roth added, “I am very fortunate and extremely excited to be joining a world-class team to help grow the premier influencer platform, ION, which draws upon 25 years of brand management and deep brand expertise to create an optimized matching platform for brands and influencers around authentic brand-integrated content. The platform will pair brands on an ongoing basis with their ‘Brand’s SoulMates®’ on a scalable, subscription-based, interface platform which serves both sides of the market with optimal matching and results well-beyond today’s campaign-based economy. Throughout the lifetime of a brand as the Network Orchestrator for the rapidly-growing market of brands and influencers, the vast consumer audiences surrounding this market will be highly engaged.“

Jonathan holds both a B.A. and an MBA from Columbia University in the City of New York and resides in Santa Monica.

About Ayzenberg

One of the ten largest privately held creative firms on the West Coast, Ayzenberg is a full-service advertising agency with a distinctly social and agile approach. We’re all about creating and sharing brand stories–in a real-time, always-on, multi-screen way. We have advertising, social media, digital, original content, media planning and implementation, analytics and more under one roof, working as one. From videogame to beverage and consumer electronic brands, our clients value how we target, convert and generate traction with today’s connected ‘Gen Now’ consumers. Current clients include Activision, EA, Microsoft, Red Bull, Sony, Mattel, Yahoo!, Disney, and Warner Bros. For more information, please visit ayzenberg.co.

About ION

The Influencer Outreach Network (ION) is an agency within the Ayzenberg Group that specializes in influencer marketing, content creation and custom brand channels. Influencers, the celebrities of social content platforms are among today’s most powerful brand advocates. ION’s agnostic approach to managed service provides the best of all worlds: influencers through established MCN partnerships, direct talent relationships, agency-grade creative content curation and custom ICNs (Influencer Channel Networks) that guarantee results. Whether it’s automotive, entertainment, gaming, technology, or fashion ION has the right influencer solution you. For more information, visit joinion.net.