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The Design Commission is meeting on Tuesday, February 9, and will be reviewing an application for a new illuminated building identification sign for Lagerlof LLP, a new strategic partnership of three Pasadena legal offices that have merged to create the largest law firm in Pasadena, atop the building it occupies at 155 North Lake Ave. in Pasadena.
The commission will determine whether or not the application meets all requirements, which have been approved by the Planning and Community Development Department.
According to the Planning Department, the applicant is proposing a building identification wall sign consisting of internally illuminated channel letters attached to a raceway and secured to the parapet wall area above the 11th floor of the southerly building elevation. The new sign will be mounted at the center of the building façade, approximately 133 feet above the ground. The combined sign area of the approximately five-foot tall channel letters will be 96 square feet.
The Department added each letter will be constructed of a five-inch deep prefabricated black aluminum cabinet and return, a translucent acrylic face overlaid with color vinyl graphics, and a ¾-inch thick trim cap. The lettering will use LED internal illumination.
The new raceway will be projecting approximately two inches from the building wall, its design consisting of a square tube frame clad in aluminum panels that would be painted to match the building. The sign will be mounted in the middle of the parapet wall and would obscure portions of the pilaster detailing at the top edge of the façade in order to secure the raceway appropriately to the building.
In its analysis of the design, the Planning Department said the proposed sign complies with all applicable guidelines and standards.
“The proposed sign is an attractive, high-quality sign that will be placed in a location that is appropriate to the design of the building,” the Department said in a report for Tuesday’s meeting. “The sign is properly proportioned to, and integrated with the design of the building. The proposed sign is centered within the parapet above the eleventh-floor windows. The blue colors of the lettering are simple and appropriately contrast with the building face.”
To access the meeting, which begins at 4:30 p.m., members of the public may log on to Zoom through https://us02web.zoom.us/j/
Comments may be submitted by email to mtakeda@cityofpasadena.net or through www.cityofpasadena.net/
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