OpenX Technologies Appoints Andrew Goode as Vice President, Strategy

OpenX Technologies, Inc., headquartered in Pasadena and recognized as one of the world’s foremost omnichannel supply-side platforms, has announced the appointment of digital media expert Andrew Goode as Vice President of Strategy. 

In this role, Goode will play a pivotal part in advancing OpenX’s global buyer development strategy in partnership with Matt Sattel, Senior Vice President of Buyer Development, a company statement said. 

“As a recognized adtech innovator and leader, Andrew will be a tremendous asset to OpenX,” John Gentry, OpenX CEO, said. “His experience in innovating and leading some of the industry’s foremost agency solutions will make him an instrumental part of OpenX’s future as we continue to deliver differentiated value to agencies and marketers across the globe.”

Goode will also be tasked with expanding the buyer development function in both the Asia-Pacific and Europe, Middle East, and Africa regions. His responsibilities will include acting as an innovation intermediary between buyers and product development, with a specific focus on global buyer development strategy and operations. Goode will report directly to the CEO, the statement said. 

“I’m thrilled to be joining a company with such established commitments to addressability, transparency, and sustainability,” Goode said. “OpenX’s status as the leading innovator on the supply-side makes this a unique and exciting opportunity as the industry prepares for major shifts in programmatic buying.”

Goode is the founder of Goode Media Consulting, where he provided brands with strategic consultation, adtech growth solutions, and go-to-market strategies. Before that, he held senior executive positions at Havas Media Group, overseeing all biddable functions. Goode also played a pioneering role in ad verification technologies and the definition of agency SPO (supply path optimization) standards.

The company statement said Goode is well-positioned to collaborate closely with agency partners and marketers, identifying their most pressing needs and delivering solutions that enhance their existing investments, including leveraging first-party data. Goode will also oversee commercial partnership strategies and tailor-made partnership agreements with agency teams.

OpenX Technologies, Inc. is a supply-side platform – a platform that helps digital media owners and publishers sell ad space – and plays a leading role in the advertising technology sector. It facilitates advertising on web, mobile, and connected TV formats and enables marketers to reach their target audience across OpenX’s extensive global network of publishers. 

The company says it collaborates with over 130,000 premium publisher domains and handles more than 300 billion ad requests daily. 

For more information, visit www.openx.com.