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Pasadena Ghost Kitchen Pioneer United Opens Third New York City Location

Published on Tuesday, November 23, 2021 | 7:32 am

Pasadena-headquartered ghost kitchen industry leader Kitchen United has opened its newest location at 307 W. 38th Street between 8th and 9th Avenues in New York City, the company’s third East Coast location.

The opening follows news of the company having acquired software and ghost kitchen developer Zuul. Zuul’s existing locations in the Soho and Hudson Yards neighborhoods were rebranded as a Kitchen United MIX kitchen center last month.

“With our third NYC location, we are right where people live and work to help restaurants capitalize on the massive shift to off-premise dining while offering locals a high quality, unique to-go experience from their favorite food concepts,” said Michael Montagano, CEO at Kitchen United. “The opportunity for restaurants to scale with off-premise business was evident before the pandemic, and the demand for delivery and takeout almost two years later continues to accelerate, making an off-premise strategy a critical component for any operator going forward.”

Kitchen United’s newest ghost kitchen center is located in a high traffic area on Manhattan’s west side, surrounded by major transit hubs, professional and residential buildings and well-known tourist attractions.

The new site has approximately 6,400 square feet at ground level, and will feature national, regional and local restaurant operators on opening day. Among these are Wingstop, Jersey Mike’s Subs, Chili’s, Burger Village, Han Dynasty, Hawaiian Bros, and Café Habana, and more partners.

Earlier, the company said they were partnering with Kroger, America’s largest grocery retailer, and with renowned shopping center company Westfield. Kitchen United expects to open its first grocery kitchen center inside a Ralphs in Los Angeles this year, along with several more locations that could open by the end of the year.

The company plans to expand in new and existing markets in 2022, including the New York City, Los Angeles, and Chicago metro areas as well as various cities in Texas.

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