Pasadena’s OpenX Strengthens Leadership Team With Two Key Hires

OpenX, a Pasadena-based leader in creating programmatic advertising marketplaces, today announced the hiring of Michael Radovancevich as Chief Technology Officer, and the appointment of Douglas McPherson to Chief Administrative Officer and General Counsel, from his previous position of Chief Legal Officer.

Radovancevich comes to OpenX with more than 25 years of engineering leadership experience at technology firms in digital advertising and enterprise technology. He served as CTO at Centro before coming to OpenX, leading the strategic direction for both engineering and product. Previously he was CTO of Taleo, which was acquired by Oracle in 2012. He has also held positions at General Electric, Taligent and Apple and has several patents pending for distributed systems, messaging technologies, electronic bill presentment and talent management analytics.

He will head global engineering and technology operations for OpenX.

“We are fortunate to have someone of Michael’s calibre join us at this pivotal time in our company’s growth as we build great products and solve incredibly hard problems,” said John Gentry, OpenX President. “Our need was for a very experienced, technically deep, outstanding leader for our engineering organization. Engineering is our largest team, and in Michael we have someone with the capability to take OpenX engineering to the next level of scale and performance.”

“I am thrilled to join OpenX at a very exciting time in its growth,” Radovancevich said. “I look forward to helping guide and grow the team as we continue to scale the business.”

Doug McPherson joined OpenX in 2012 as Chief Legal Officer and his role has grown significantly since then. In his expanded role, McPherson will manage OpenX’s Legal, People, Recruiting, Learning and Development, and Facilities teams.

“Doug has a very well-deserved reputation as an exceptionally judicious, empathetic, articulate, calm, wise and hardworking leader and adviser to all of us,” Tim Cadogan, OpenX Chief Executive Officer, said. “We have been extremely lucky to have him as a partner on so many projects and issues and we look forward to all the great things we will continue to do together to grow OpenX.”

OpenX is headquartered at 888 E Walnut Street in Pasadena.