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Business: Marketing Column

Today: Rose Bowl Looks Back with Public Rally Day

Published on Monday, January 6, 2014 | 5:35 am

The iconic and legendary Rose Bowl Stadium is proud to host a public Rally Day on January 7, 2014, just a day after hosting college football’s national championship game and six days after hosting the 100th Rose Bowl Game.

Fans from participating schools, the general public, local residents and fun-seekers from all over can join the festivities on the field of the Rose Bowl from 10:00 am to 3:00 pm.

Rose Bowl General Manager Darryl Dunn and other stadium executive staff will be on hand.

Included in the price of admission $25 for VIP Tour and Rally Day; $15 for seniors and children (Self-Guided Tours are discounted) are:
· VIP guided tours of the historic landmark
· Field activities
· A piece of the BCS Championship playing field
· The ultimate behind-the-scenes college football experience

Parking is free and so are the memories.

For more information or to purchase your tickets for this once in a lifetime event, call 626.275.2714 or log on to

Public tours began June 22 and marked the first time the Stadium has provided this kind of access to the general public. This Rally Day affords the the public the first and last time to have access to play and enjoy the BCS field.

Modeled after the Yale Bowl and designed by architect Myron Hunt, whose other buildings included the Huntington Art Gallery and the Ambassador Hotel in Los Angeles, the stadium held its first Rose Bowl Game in 1923. In addition to hosting the “Granddaddy of Them All” – the annual Rose Bowl Game – and UCLA home football games, the Stadium has hosted three BCS national championship games, five Super Bowls, two World Cups (the 1994 men’s finals and the 1999 women’s finals) and events in two Olympics.

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