Pasadena-Based Rexter Turns Connectivity Into Productivity

Pasadena-based Rexter announced that Rexter360, an enterprise version of their flagship RexterPro product, will soon be released for their corporate clients with existing CRM environments.

Rexter is the first company to deploy a scientific, mathematical calculation of relationship strength and engagement level that lets users know the most valuable people to call today. Rexter360 operates in the background of sales representative’s current CRM systems, automatically capturing real time sales activities that come through mobile devices, desktop applications and the company VOIP switch. Rexter uses this data to deliver engagement and relationship analytics enabling sales professionals to work smarter and sell more.

Rexter360 allows reps to instantly view their entire engagement history with any contact: calls, emails, and meetings. Rexter generates visualizations to track frequency and intensity of contact, and relationship scores that instantly identify who knows who and how well. Automating data collection and scoring not only makes the process faster and less cumbersome for sales reps, it also creates current and reliable data – only interactions with valid business contacts that are already present in the CRM database of active business connections are logged. Louis Chen, Chief Information Officer at Houlihan Lokey comments, “Relationships are the lifeblood of our success at Houlihan. The relationship analytics of Rexter360 have the potential to provide powerful insights and real-time transparency of who knows whom across the entire organization allowing us to work smarter and better serve our clients.”

In spring of 2015, Rexter was among 2.5% of applicants accepted into the Microsoft Ventures Accelerator in Seattle. With patents in place, rapidly growing worldwide CRM market of more than $26 billion, and customers desperate to get more out of their investments in sales automation solutions, Rexter360 was born. “Working with Microsoft engineers and experts was an invaluable experience and tremendously advantageous to the development of Rexter360,” says Andy Wilson, Rexter founder and CEO.

Kees Hertogh, Senior Director of Technical Marketing at Microsoft said, “Through the Microsoft Ventures accelerator, we are able to engage with the most innovating startups in the business solutions arena. We are particularly excited about our new collaboration with Rexter whose solution addresses a critical need of our customers in the area of more effectively capturing and quantifying real-time field activities and customer engagement levels.”

About Rexter

Rexter (www.rexter.com) automatically captures real-time sales activities and delivers engagement and relationship analytics to enable sales professionals to work smarter and sell more. Rexter is the first company to deploy a scientific, mathematical calculation of relationship strength and engagement level that lets users know the most valuable people to call today. The company is based in Los Angeles and is backed by private investors including Gil Elbaz, Ted Meisel, Sean Moriarty, and Siemer Ventures.