Two Major Concerts Could be Coming to the Rose Bowl

The City Council on Monday will vote to allow two major concerts in the Rose Bowl in June.

Neither the exact dates in June nor the artist are being named yet.

According to the Arroyo Seco Public Lands Ordinance, only 15 displacement events — any event with an expected attendance of 20,000 people or more — can be held every year in the stadium and its Brookside Park.

The ordinance can be amended from time to time to allow for additional displacement events, but requires City Council approval each time.

For 2022, displacement events include the Rose Bowl Game, eight UCLA football games and six Music and Arts Festival events.

So far, there are 19 displacement events scheduled to be held in the Rose Bowl.

It is anticipated that the Rose Bowl Operating Company will generate in excess of $300,000 from both the concerts to be considered.

“The additional events represent a unique opportunity that will enhance the stature of the Rose Bowl,” according to a staff report signed by Rose Bowl General Manager Darryl Dunn. “The concerts would be similar in terms of artists and appeal as previous concerts at the Stadium. The events would garnish significant publicity for the Rose Bowl and Pasadena leading up to the events.”

In January, the City Council approved an amended contract between the RBOC and music entertainment presenter AEG which would authorize the increase of musical festivals allowed in the Rose Bowl stadium and the Brookside Golf Course per year.

The additional events could generate $11 million in revenue per year.

At that time, representatives of surrounding community associations were asked to submit comments. The Linda Vista-Annandale Association expressed concern about the increase in the number of allowed activities. The East Arroyo Residents Association (EARA) said in a letter to the Council that it supported the RBOC’s request for additional temporary displacement events due to the stadium’s pressing financial needs.