World’s First Self-Chilling Drink Launches at Pasadena Store

Pasadena’s very own Chevron Carwash and Food Mart will be a launching site for West Coast Chill Pure Energy drinks – the world’s first beverage packaged in a self-chilling beverage can starting Monday, August 6, 2012 at a launch event that will feature demonstrations and promotional giveaways.

But what really sets the drink apart is that it features the EPA Stratospheric Award-winning Microcool technology, developed, patented, and licensed by Joseph Company International, which is eco-friendly using CO2 reclaimed from the atmosphere, and activated carbon ascertained from a renewable vegetable source.

Through an activation button on the “Chill Can” containing the drink, the beverage temperature drops 30 degrees within minutes. Thus the Chill Can eliminates the need for refrigeration, cutting down on energy consumption, not to mention allowing customers to enjoy a chilled drink anytime, anywhere.

“The Chill Can will revolutionize the beverage industry, and the way the consumer perceives a cold drink,” states Joseph Company International CEO, Mitchell J. Joseph.

Aside from the perceived effects in refrigeration energy consumption, West Coast Chill, Inc.’s “Greening Efforts” also include recycle bins specially made to recapture the cans for reuse, in an effort to reduce their carbon foot print.

The manufacturer says that the West Coast Chill Pure Energy Drink is based on natural ingredients and contains no sugar or caffeine. The product is naturally sweetened, naturally flavored, and is fortified with vitamins and herbs, it says.

The West Coast Chill Pure Energy Drink launch happens this Monday, August 6, 2012 at local Pasadena Chevron Carwash and Food Mart, which will be the first store to carry the product. Pasadena Chevron Carwash and Food Mart is located at 1400 East Colorado Blvd., Pasadena.

West Coast Chill, Inc. is licensed under the authority of Joseph Company International.

For more information on West Coast Chill visit their website at www.westcoastchill.com. For more information on licensing visit the website at www.chillcan.com.