“Clickbait” topped Nielsen’s list of most-streamed programs released Thursday, with viewers spending 1.46 billion minutes watching the eight-episode miniseries the first full week it was available on Netflix.
Viewership was up 60.1% from the 912 million minutes watched the previous week, when “Clickbait” was in its first five days of release and finished second.
The previous week’s leader, “Manifest,” dropped to second, with 1.114 billion minutes watched of its 42 episodes between Aug. 30-Sept. 5, 19.7% less than the 1.388 billion minutes watched the previous week, the first full week the final 12 episodes of the supernatural drama were available on Netflix.
“Manifest” has topped 1 billion minutes for eight weeks.
The only program in the top 10 not in the previous week was the Netflix Spanish crime drama, “Money Heist,” which was 10th for the week, with 452 million minutes watched of its 41 episodes, including the first five episodes of its fifth season, which were released on Sept. 3.
The Netflix action thriller film “Sweet Girl” dropped out of the top 10, one week after finishing eighth.
For the second consecutive week, the comedy crime film “Cruella,” which streams on Disney+, was the only non-Netflix program in the top 10. Nielsen also announces streaming viewership of Amazon Prime Video and Hulu programming.
The top 10 consisted of five programs that originally aired on U.S. broadcast networks, two original streaming series, one movie, the family drama “Heartland,” which originated on the Canadian Broadcasting Corp., and “CoComelon,” the 12-episode 3D animated series of videos of traditional nursery rhymes and original children’s songs which originated on YouTube.
The top 10 programs were “Clickbait”; “Manifest”; “Cruella”; “CoComelon”; “Grey’s Anatomy”; “Criminal Minds”; “NCIS”; “Chicago Med”; “Heartland”; and “Money Heist.”
The figures only reflect television set-related viewing, including such television-connected devices as Roku and Apple TV. Mobile-only viewing is not included in Nielsen’s streaming measurement systems.
