It’s declassé in Paris, but the tradition lives on in Pasadena.
The tradition of lovers attaching locks to bridges all over the world, especially Rome and Paris, may have come to an inglorious end in parts of Europe but through Valentines Day, it still has a lock on the City of Roses.
It all began in 2007, when Federico Moccia, an Italian novelist, wrote the second installment of a story of young Romans called, “I Want You.” In the story, a young lover tells his would-be girlfriend of a legend involving attaching a lock to a bridge in Rome, and then tossing the key into the flowing waters beneath the structure.
“Then we’ll never be apart,” he told her, so the story goes.
The idea caught on, and soon lovers were attaching locks to bridges all over the world. In Paris, sections of fencing on the Pont des Arts crumbled under the weight of more than 700,000 locks. The locks were eventually removed in 2015.
Some people just have no sense of romance.
With little danger of falling bridges or stuctural damage, however, One Colorado has designated its own “love wall” where the community can come and “lock their love” in honor of Valentine’s Day for a chance to win a date night at One Colorado.
Valentine’s locks will be provided to the community with purchases from Anthropologie, Bokaos Aveda, Finn + Willow, Il Fornaio, J.Crew, MAC, Nike, Place Vendome, Sage Vegan Bistro and Brewery, Salt & Straw, Sushi Roku, The Soap Kitchen, Twigzz and Vince.
Names from the locks will also be drawn to win a romantic Valentine’s dinner for two from Il Fornaio.
“We invite shoppers to enter the contest by taking a picture of themselves locking their love lock on the wall; sharing it on social; and tagging One Colorado #PasadenaLove,” said Rishika Mahtani, Regional Marketing Manager for ShopCore Properties, owners and managers of One Colorado.
“We look forward to engaging the community this Valentine’s Day and sharing the love,” added Mahtani.
More information on “Locks of Love” is available at www.OneColorado.com.