Pasadena Showcase House Goes Virtual

Yearly grand home design fundraiser will be accessible online beginning Oct. 2.
By PETER LATHAM, Weekendr Staff Writer
Published on Aug 22, 2020

For patrons and supporters, it was one of the biggest and most-anticipated parties on Pasadena’s social calendar each year. For fans of home architecture and interior design, it’s a wondrous display of work by talented interior and landscape designers from the San Gabriel Valley and beyond.

It’s still all of that. It’s  just moved indoors. Like everything else. 

The 56th annual Pasadena Showcase House for the Arts’ annual fundraiser, featuring the Pasadena Showcase House of Design, is one of the oldest, largest and most successful house and garden tours in the country.

This year’s Showcase will be presented as Ultimate Viewpoints: 56, a state-of-the-art 3D interactive tour starting Oct. 2. Visitors will be able to immerse themselves in an interactive 3D viewing environment, safe at home. The design elements of each room, in detail, can be explored at your own pace.

Designers converged on Locke House—a 1937 Federal-country estate designed by Hollywood’s society architect, Gerard R. Colcord–for the 2020 Pasadena Showcase House of Design. Locke House is a 6,700-square-foot, two-story home with six bedrooms and five bathrooms, situated on parklike grounds in nearby Arcadia.

The home’s primary suite was designed by L.A.-based design firm Studio Jhoiey to create “a respite from the hustle and bustle of the outside world,” according to an announcement from the Showcase directors. 

Designer Jhoiey Ramirez established Studio Jhoiey in 2011 “with a mission to design distinctive environments inspired by lifestyle; current or aspired,” she says. A world traveler, Ramirez weaves diverse cultural influences into her designs.

For Showcase, Ramirez put a modern twist on 1930s style. Her primary suite honors a time when cities planted trees along parkways, golf courses and bowling greens, thus inspiring the botanical patterns and different shades of green used in the room. 

The all-volunteer Pasadena Showcase House for the Arts is a nonprofit that presents three annual music programs, administers gifts and grants and produces the annual Pasadena Showcase House of Design. It supports diverse music programs in local schools, from musical theater to marching bands. 

Founded in 1948, and formerly known as the Pasadena Junior Philharmonic Committee, the group adopted the Pasadena Showcase House of Design as its annual benefit in 1965. Showcase has since grown into one of the country’s oldest, largest and most successful house and garden tours. 

For more information on the Pasadena Showcase House of Design 2020, visit

Make a Comment

  • (not be published)