Confirmed: Rose Bowl Will Host October Soccer Match Between U.S. and Mexico, Sell Out Crowd Expected

 

Not only was it confirmed Sunday that the Rose Bowl will host a playoff soccer match on October 9, but the teams announced are certain to draw a sell-out, raucous crowd: the United States versus Mexico.

Soccer organization CONCACAF announced that Mexico’s 3-1 win over Jamaica in the Gold Cup final on Sunday evening gave Mexico the coveted spot in a one-game playoff against the United States to play in the 2017 Confederations Cup in Russia.

The tickets will go on sale, but not until September.

Earlier this month, the Pasadena’s City Council approved a request Monday from the Rose Bowl Operating Company, the nonprofit organization that manages the stadium, to allow stadium management to finalize with Soccer United Marketing a schedule for the potential match which would happen on October 9.

No more than 12 “displacement” events can be held at the Rose Bowl according to municipal regulations, and anything in excess should be supported by findings that the additional events would bring more benefits than disadvantages for Pasadena and the Arroyo Seco area.

Rose Bowl General Manager Darryl Dunn also reported that Pasadena will make more than $400,000 from the match, aside from the income to be made from additional economic activity associated with the match that will benefit local businesses and therefore city tax revenue.

The Operating Company assured the event would result in minimal conflict with currently scheduled activities in the Arroyo, suggesting that early planning and coordination with the proper city departments will address any potential problem with traffic and any safety or security concerns.

Soccer United Marketing has also offered a $50,000 traffic mitigation fund since the match is scheduled on a weekday.