City of Pasadena Recognizes Elder Abuse Awareness Day

At the June 13 City Council meeting, Mayor Victor M. Gordo is scheduled to proclaim June 15, Elder Abuse Awareness Day in Pasadena.

Purple flags have been placed at City Hall to signify the number of abuses reported by Pasadena residents, and to honor those who have been affected by elder abuse.

“The basic human rights of older adults are challenged each and every day. Tragically, this has never been more true than during the COVID-19 pandemic,” said Pasadena Public Health Department Director and Health Officer Dr. Ying-Ying Goh. “Our local efforts will heighten awareness that elder abuse is a serious issue that must be addressed. We all have a vital role to play in creating a peaceful, supportive and just society.”

Each year, an estimated 5 million older adults are abused, neglected or exploited. Elder abuse can lead to serious physical injuries and long-term psychological consequences, and can result in serious financial loss.

Research suggests that as few as 1 in 14 cases of elder abuse come to the attention of authorities.

In 2021, Pasadena Police Department received 39 reports of elder abuse in Pasadena.

Officials residents to help prevent and address elder abuse by reporting it to authorities as soon as it is suspected. This also includes reporting any suspected abuse pertaining to nursing homes and residential care facilities.

In regards to financial abuse, specific steps you can take to reduce your risk include:

• Sign up for the National Do Not Call Registry.
• When no longer needed, shred junk mail, old bills, bank statements, and any other documents that have personal identifying information.
• Don’t give out personal information over the phone unless you originated the call and know with whom you are speaking. Particularly safeguard your social security number.
• It is okay to be rude. If a salesperson calls you or comes to your door and they’re not taking no for an answer, it is okay to terminate the conversation. Hang up the phone or close the door. You don’t have to let yourself be pressured into anything.
• Never sign something that you don’t understand. Have a trusted and unbiased professional assist you when entering contracts or signing legal documents.
• If you hire someone for personal assistance services, in-home care services, etc., ensure that they have been properly screened, with criminal background checks completed.
• Learn about scams and stay informed.

1. Sign up for AARP’s Fraud Watch.

2. Check out AARP’s interactive national fraud map.

3. Review FBI Common Scams and Crimes.

To report elder abuse in Pasadena, call Pasadena Police Department at (626) 744-4241.