COVID-19 Webinar Aims to Help Businesses Survive

Amid a highly difficult economic climate in which the Coronavirus panic has caused 10 million American workers to file for unemployment in the past two weeks alone, Farshad Asl sees an opportunity to spread a message of hope and encouragement to business leaders.

That’s why he’s organizing and hosting a free series of “Covid-19 Business Survival and Empowerment” webinars starting tomorrow and running through April 11 and 18 as well. All three sessions start at 2 p.m. and will last 90 minutes, including a Q&A session with panelists.

Space is limited to 500 participants worldwide due to Zoom hosting platform restrictions. Registration is available at COVID19event.com. Saturday’s webinar will feature Eszylfie Taylor, the president and founder of Taylor Insurance & Financial Services, who serves as a financial advisor to individuals, business owners, and high net worth families from his offices in Pasadena.

Asl, the CEO and founder of Top Leaders, Inc., decided to extend the webinar series over a 3-week period, in response to popular demand from the community after the success of the recent pilot webinar. He is also the regional director of Bankers Life and best-selling author of “The ‘No Excuses’ Mindset.”

“Last week’s webinar was completely sold out. This week’s event is already nearing capacity,” says Asl. “We are considering doubling the number of participants for this week, but even that may fall short to meet the demand. People need assistance and leadership at this critical time. The objective of the series is to and inform, equip and inspire participants to not only survive, but thrive, during the current crisis.”

Aside from Asl and Taylor, this Saturday’s upcoming event will feature two other distinguished speakers, who will address the concerns of entrepreneurs and companies, share vital resources and empower participants with a sense of leadership. They include corporate business attorney Roger Doumanian, also a Certified Business Coach, influential public speaker and author of “The Six Pillars of Business Success,” and Victor Arceo, President of AVIVA Home Improvement, Inc., and a prominent community leader and entrepreneur.

“All my life I’ve been a student of leadership and I’m a true believer in serving others,” says Asl. “There are a few life changing moments in my life that centered on how can i be of service to people and lift them up? Now with Covid 19 people are panicking and feeling hopeless, so giving them hope that this is not the end of the world is a way of helping in these challenging times.

“I contacted marketer and business attorney friends of mine and decided to have this panel of experts with an instructor and have them in different areas. Last week we had the former mayor of Thousand Oaks as our special guest,” Asl adds. “We all have the gift of different perspectives. I do the leadership aspect, providing inspiration. The attorney gives updates of everyday changes being made, and online marketing experts provide help in growing business.”

The series started strong out of the gate, with over 400 participants signing up and 200 actually listening in last week. As of Friday morning, Asl had over 300 interested participants awaiting the webinar, and he hoped to “max out” by the start time Saturday.

“This is changing every day every week, because we don’t want people to go through this alone.” says Asl, who engages in public speaking and executive coaching through Top Leaders. “I’m going through this myself. In three weeks, we went from face to face sales to virtual sales. Nobody lost business in our group, since everyone’s working from home.

“This is a time where leaders need to be visible, not hide, and have leaders who show up more than ever,” he continues. “They did a great job after 9/11 and this is no different, it’s a global situation. Don’t think about selling right now, think about serving, and everyone will win.”