Gimbal announced today that it has purchased the managed media business unit of UberMedia, a Pasadena-based mobile analytics company.
The acquisition will further expand Gimbal’s footprint through access to new markets where the company did not previously have a presence. In addition to geographical expansion, the book of business represents an entirely new set of accounts for Gimbal to call on.
With access to active campaigns, Gimbal will be able to apply its “identity plus location” solution that has been significantly outperforming industry benchmarks since the company’s acquisition of Drawbridge’s ads business in May 2018.
“We continue to double-down on our thesis that our unique data set can continue to enhance and grow existing media budgets,” said Gimbal CEO Rob Emrich. “By leveraging existing accounts, we now have a larger platform to showcase our capabilities.”
With the deal, Gimbal also adds a handful of experienced UberMedia team members to its roster in sales and client strategy capacities.
“This deal is accretive in that it adds revenue to our 2019 projections while simultaneously allowing us to fill open headcount with highly qualified industry veterans. The result is even more cash to reinvest into our location platform, ad platform and data products,” voiced Matt Russo, Gimbal COO/CMO.
Gimbal will continue developing derivative data products including custom audiences, data streams, standalone attribution and enhanced location insights for agencies and brands in the coming year.
Gimbal translates location data into intent, conversion and insights for marketers trying to reach consumers and businesses wanting to improve their customers’ lives. Using its own hardware, software and first-party location data, Gimbal enables brands, media agencies and marketers to execute performance-based campaigns with personalized messaging.
In November 2016, The Mobile Majority acquired Gimbal Inc. – a leading proximity and location management platform – took its name and has since been named to the Inc. 5000 and Deloitte’s Technology Fast 500 list twice. For more information, visit https://gimbal.com.
UberMedia’s diverse suite of products process billions of social, demographic and location signals daily to understand and influence modern consumers with the most accurate business decision science. Targeted mobile advertising campaigns reach beyond generic visibility to solve real-world business objectives, including customer conquests, improved in-store visits and increased sales.
UberMedia delivers dynamic advertising solutions for Fortune 500 companies across retail, automotive, entertainment and consumer markets. Recognized as a pioneer in targeted mobile advertising, UberMedia was listed as one of Fast Company’s “50 Most Innovative Companies” and The Wall Street Journal’s Top “50 Startups.”
UberMedia is headquartered in Pasadena, California, as a network company of Idealab, a world-renowned operator of leading technology businesses. For more information, visit www.ubermedia.com.