Celebrating its 10th anniversary this year, Giving Tuesday, which is observed on Tuesday after Thanksgiving, is a day of heightened generosity when people donate to their chosen charities.
It was initiated in 2012 by Henry Timms, President and Chief Executive Officer of Lincoln Center in New York City, with the goal of encouraging people to do good. Since then, it has grown into a global movement that inspires millions of people to give, collaborate, and celebrate generosity.
Local nonprofit organizations including Pasadena Humane, a community-supported animal resource center and Pasadena Senior Center, (PSC) a donor supported organization focused on improving the lives of older adults, are participating at this year’s Giving Tuesday.
Kevin McManus PR and Communications Manager at Pasadena Humane said Giving Tuesday is a great opportunity for the animal loving community to show their support to Pasadena Humane’s lifesaving programs and services for animals.
According to McManus, every $1 donated to Pasadena Humane becomes $4.
“We have a really generous donor who’s going to basically make every dollar that is donated in the next five days count as $4 because it’s a huge matching campaign. So we’re really excited,” said McManus. “If we can raise $75,000 before the end of day on Tuesday, then it’s going to get triple matched basically.”
The money that will be raised by Pasadena Humane will be used to help provide food, shelter and medical care to animals in need.
The community has until midnight on Tuesday to donate to the nonprofit.
To donate, visit: https://give.pasadenahumane.org/give/440110/#!/donation/checkout
Aside from Pasadena Humane the community can also donate to the PSC.
Donations to the nonprofit will greatly benefit seniors in so many ways, Akila Gibbs, Executive Director at PSC said.
“We have to raise money to pay for all of our programs and we have over 50 programs that we offer on a weekly basis. And so that money really helps us,” Gibbs said.
“We have lots of programs, health lectures and a health fair – all of those things that are free to the community cost us money. So when we raise money like this, it can help us to continue to provide services like that and many others.”
According to Gibbs, Facebook will match PSC’s Giving Tuesday collections.
“If we were to raise $10,000, they would give us $10,000, which is really generous,” said Gibbs.
Click the link below to donate to the PSC:
To learn more about PSC’s programs and services for seniors visit: https://www.pasadenaseniorcenter.org