Pasadena-Based Goldstar Ticketing Platform is Sold to TodayTix Group

TodayTix Group (TTG), which provides ticketing services to show producers in news and media, travel and leisure, lifestyle, and entertainment across the globe, has acquired Goldstar, a live events discovery and ticketing platform based in Pasadena.

A TTG statement on Wednesday said the addition of Goldstar to their portfolio will significantly increase the company’s ability to serve audiences.

The acquisition, the statement added, more than doubles TTG’s North American audience to over 20 million and adds over 60 more cities. It also expands TTG’s offerings far beyond theatre to include sports, concerts, live events, and other cultural experiences.

With Goldstar, TTG sells more than eight million tickets annually and has featured over 250,000 distinct productions across its channels.

Goldstar was founded in 2002 and now has about 10 million members and about 6,000 venue partners. Goldstar’s apps and website help people across the country experience local live events, including theatre, comedy, concerts, dance, cabaret, and food tours, at prices half off or better.

The company’s platform has become a key marketing tool for event organizers, producers, performing arts centers, and promoters, helping them build new audiences and significantly increase revenue.

“We started Goldstar because we knew people wanted to go out more and we knew venues and promoters wanted those people at their shows,” Jim McCarthy, co-founder of Goldstar, said. “It’s simple, but not easy, to make a marketplace that brings both sides together. Over the years, few have managed it, but TodayTix Group does it extraordinarily well in a way that works for ticket buyers and show producers alike.”

Brian Fenty, TTG co-founder and CEO, said. “While the theatre, cultural, and live events space has suffered tremendously during the pandemic, we are incredibly optimistic about its future.”

Fenty added audiences now are not only actively returning to theaters and shows, but are also looking for more curation, better technology, and smarter personalization.

“Adding Goldstar to our growing roster of brands and investing in Stellar is going to help our community recover and thrive, and bring the culturally curious back to performances,” he said.

Stellar is a full-service livestream partner for professional live entertainment organizers. The Goldstar team launched the platform in October 2020 in order to aid an industry in need of engaging audiences and generating revenue during the pandemic. Since its launch, Stellar has grossed millions in ticket and merchandise revenue and generated hundreds of thousands of dollars in donations, according to Goldstar.

Since 2020, TTG has also acquired a variety of innovative, tech-forward theatre and cultural events companies such as Show-Score, Encore, and Broadway Roulette. The acquisitions are fueling a simple, accessible, and tech-enabled way for consumers to find favorites and discover new shows and experiences in their city or while traveling, the company said.

Several members of the Goldstar team, including McCarthy, will be moving from Goldstar to further grow Stellar, the TTG statement said.