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Rose Bowl Legacy Foundation Appoints Four New Members to Advisory Board, Including First International Member

Published on Tuesday, April 2, 2024 | 6:02 am
 

The Rose Bowl Legacy Foundation, which is dedicated to preserving, protecting, and enhancing the future of the Rose Bowl Stadium as a National Historic Landmark, recently announced the addition of four new members to its volunteer Advisory Board, including its first international member.

The Foundation said these appointments signify a strategic move to bolster the foundation’s capabilities in fundraising, heritage recognition, and educational outreach, a statement by the Rose Bowl Legacy Foundation said.

The new appointees are Ashley White, a seasoned marketing leader with expertise in sports partnerships and a background at Wescom Credit Union; Marc Brix, an international sports marketer specializing in global sponsorships and brand campaigns; Nicole (Donahue) Ianni, whose deep-rooted passion for football and involvement in honoring Coach Terry Donahue’s legacy make her a valuable addition; and Stephen Jones, a private equity investor with experience in emerging technologies and a background as a former NCAA Div. 1 athlete.

“The addition of these four incredible people continues to signal the positive growth for the Stadium’s bright and vibrant future,” Dedan Brozino, President of the Legacy Foundation, said. “The backbone of Legacy’s fundraising success is because of its elite Board of Directors and Advisory Board that has evolved since 2015. They will undoubtedly play a critical role in the advancement as we prepare the venue for the next generation, the evolution of college football and the 2028 Olympic Games.”

Ashley White brings over 13 years of experience in strategic marketing partnership leadership within the credit union and sports industries. As the Senior Vice President and Chief Marketing Officer at Wescom Credit Union, she possesses a deep understanding of stadium operations and campus dynamics, having previously managed sports marketing contracts for the Rose Bowl Stadium and UCLA Athletics.

At Wescom, White oversees the company’s Marketing and Communications, Partner Development and Business Analytics departments, in addition to the Wescom Foundation.

Marc Brix, based in Düsseldorf, Germany, brings a wealth of global sports marketing expertise. With a background in international sponsorship and brand marketing campaigns for major sporting events like the FIFA World Cup and the Olympic Games, Brix’s appointment signals a focus on fundraising for upcoming events at the Rose Bowl, including the 2028 Olympic Games.

Brix is an expert in international sponsorship and brand marketing, having run campaigns in support of the FIFA World Cup, UEFA Euro, UEFA Champions League, the Olympic Games and other leading sport events. He has managed industry-leading programs for clients such as Adidas, Coca-Cola, Ferrero, Zurich or Mastercard, and has launched, managed, and developed agencies such as Publicis Sponsoring and Octagon Germany in leading roles.

Nicole Donahue Ianni’s lifelong passion for football and her involvement in honoring her father’s (Coach Terry Donahue) legacy at the Rose Bowl Stadium uniquely position her to contribute valuable insights to the Advisory Board. Her father was the all-time winningest coach in UCLA and Pac-12 Conference football history. In October last year, the Rose Bowl Stadium dedicated a statue in honor of Donahue, a process in which Ianni was intimately involved with from start to finish. Her mother, Andrea Donahue, was present during the dedication ceremony.

Nicole Ianni’s intimate knowledge of the venue’s history and significance adds depth to the Board’s strategic planning efforts, the Foundation’s statement said. A passionate Bruin since the day she was born, Nicole Donahue married Tayt Ianni, a former Bruin from Lodi, in 1996.

Stephen Jones, a private equity investor with a background in emerging technologies and finance, brings a diverse perspective to the Advisory Board. His experience as a former NCAA athlete and involvement in successful PE-backed portfolio companies highlight his ability to navigate complex business landscapes, making him a valuable asset to the foundation’s growth initiatives.

Jones was a member of the 1993 Rose Bowl Game Champion Michigan Wolverines. As a key supporter to Legacy’s growth in the nation’s capital, Jones adds a unique perspective to the Advisory Board as a community supporter that has seen the Rose Bowl from under the helmet as a competitor and now as a patron and donor.

The Rose Bowl Legacy Foundation, established in 2010, has raised over $50 million to support the stadium’s preservation and enhancement. Through its volunteer Board and growing donor base, the foundation continues to play a crucial role in ensuring the Rose Bowl Stadium remains a symbol of sporting excellence and cultural heritage.

For more information about supporting the Legacy Foundation, visit www.RoseBowlLegacy.org.

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