(Image courtesy Latino Restaurant Association)
As Pasadenans know well by now, every local dining year begins with Cheeseburger Week. That’s followed by DineLA, which also includes Pasadena. Now, the Latino Restaurant Association (LRA), a national non-profit, has announced the upcoming launch of “Dine Latino” Restaurant Week 2021.
Designed to entice customers to patronize local Latino restaurants, Dine Latino Restaurant Week will be held two different weeks this year beginning this week through Sunday, April 11, and a second week during Latino Heritage Month, from Tuesday, September 28 through Sunday, October 3.
Diners can enjoy special menu items from participating restaurants. Menu items will be available for take-out, delivery or outdoor dining, where available.
No tickets or passes are required for Dine Latino Restaurant Week. Simply search the participating restaurant guide, and try a new restaurant or enjoy an old favorite. More than 80 restaurants are participating in the event.
“In addition to driving customers to their favorite or new Latin food restaurant, the DINE LATINO initiative helps raise awareness of inequality in the industry while promoting Latino restaurants,” said Lilly Rocha, CEO, Latino Restaurant Association.
“Latino restaurants have been hard hit twice, once by the pandemic and the fact they haven’t received anywhere near their fair share of PPP funds available to affected restaurants,” Rocha continued.
Participating restaurants will be offering a special “DINE LATINO” prix fixed menu for lunch, dinner, or both. Restaurants can register for free at the LRA website (https://
Additional information can be found on the LRA website and on Instagram. A list of participating Pasadena restaurants is available right here.
