Plant-based restaurant Veggie Grill, which has a location at 200 S. Lake Ave., Pasadena, is getting involved with the delivery-only model with vegan Mexican food.
The new virtual concept, Más Veggies Taqueria, was launched Wednesday to deliver plant-based Mexican food — from tacos and burritos to healthy bowls and indulgent nachos.
Más Veggies Taqueria will operate out of Veggie Grill’s location at The Shops on Lake Avenue and will take orders between 11 a.m. and 10 p.m. seven days a week, according to a Veggie Grill statement.
Veggie Grill also opened the Más Veggies concept in Hollywood and Long Beach, as well as Veggie Grill stores in Massachusetts, New York, Oregon, and Washington, the statement continued.
The virtual taqueria’s innovative menu was developed in partnership with plant-based leader Beyond Meat to address the surging consumer demand for plant-based options and the current preference for convenient contactless delivery as the COVID-19 pandemic continues.
Some of the offerings for delivery include Crispy Poblano Chickin’, Shredded Jackfruit Chipotle Carnitas, Cauliflower Asada, Savory Tex-Mex Taco Meat, and Crispy Baja Fish.
“Veggie Grill is the industry leader in plant-based restaurants and Más Veggies Taqueria is a natural next step for us to advance plant-based eating nationwide and bring a new and exciting experience straight to people’s doorsteps,” said T.K. Pillan, Veggie Grill’s co-founder.
“As restaurants nationwide remain closed or are operating with drastically reduced seating capacity for safety reasons, Veggie Grill also seized the opportunity to explore alternative ways to reach these conscious foodies,” Pillan said.
“The virtual Más Veggies Taqueria helps accelerate the plant-based movement while leveraging existing Veggie Grill kitchens nationwide,” according to Pillan.
Más Veggies Taqueria has partnered with Doordash, Postmates, Uber Eats, and Grubhub to run a delivery-only operation.
For more information, hours and the full menu, visit www.eatmasveggies.com or call the Pasadena Veggie Grill location, (626) 535-9561.