Pasadena’s Rose Bowl to Host Third Annual Rosé Festival: A Celebration of Wine, Food, and Community

Published on Feb 17, 2024

Prepare to raise your glasses and indulge in the splendor of spring on Saturday, April 20, as the Rose Bowl Stadium hosts the third annual Rosé Festival, presented by JNSQ Wines. 

Set against the backdrop of Pasadena’s iconic stadium, this year’s event will be a celebration of rosé wine – as in “pink” wine – delectable cuisine, and vibrant community spirit, the organizers said. 

From 3 to 7 p.m., wine enthusiasts and connoisseurs alike will have the opportunity to savor unlimited pours of meticulously selected rosés, showcasing a diverse array of flavors and profiles to tantalize the taste buds. 

VIP ticket holders get early access at 2 p.m., with the exclusive opportunity to sample the finest rosés before the general admission rush.

The wine festival will feature a selection of over 40 rosés, including acclaimed labels such as JNSQ and Archer Roose, among many others. Aside from the wine experience, attendees can indulge in a gastronomic journey offered by curated restaurants and vendors.

This larger-than-life wine festival is the perfect spot for you, your friends and family to unwind, sip and enjoy America’s Stadium,” the Rose Bowl said in a statement. “The large selection of delicious rosés will have you embrace the much-loved European culture.” 

New to this year’s festivities is the VIP guest experience, where discerning patrons can have early entry into field-level VIP areas, and enjoy a curated selection of premium wineries in a luxurious lounge seating.

More than just a wine-tasting event, the Rosé Festival embodies the essence of European elegance and leisure. Attendees are encouraged to don their finest pink attire, as they unwind, socialize, and immerse themselves in the vibrant ambiance of the Rose Bowl. 

Tickets for the Rosé Festival start at $90 per person, with VIP tickets at $180. Each ticket purchase includes a commemorative branded wine glass and the opportunity to indulge in a variety of rosé pours. Throughout the festival grounds, ample photo opportunities abound. 

All guests must be 21 years of age or older to consume alcohol. Children aged five years and under may enter free of charge.

For more information and to purchase tickets, visit

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