For so many Pasadena residents and community neighbors, the Rose Bowl Stadium is more than just a stadium, it’s a page in their book of memories.
Some saw a Super Bowl game here. Or they saw Michael Jackson. Others saw Taylor Swift, or Beyonce, or the Rolling Stones in the iconic Arroyo venue. Some played on its field in high school or college, while others took the family there to see fireworks every year but this one.
Now the legendary stadium will offer holiday photo packages for families and fans to create new memories and celebrate as the festive season begins.
The holiday photos will include private stadium tours, previously unavailable since the onset of the pandemic earlier this year.
Net proceeds will benefit the Rose Bowl Legacy Foundation’s America’s Stadium Needs America effort, which supports the iconic venue during the ongoing pandemic closure.
VIP Tour and photo sessions will be available on just five limited dates—November 25, November 29, and December 4, 5, and 6. Advance online-only reservations are required and will be offered in 30 minute slots until sold out, for groups of up to six people from the same household.
Tours last 45 minutes and include several key areas of the Stadium’s grounds and history, while including photo stops in the Court of Champions underneath the famous marquee sign, on the field and in the stands with the beautiful San Gabriel Mountains as a backdrop.
Tours and photo sessions will each have a trained stadium docent and photographer to accompany each private group and will be offered as two options:
• Package #1: $300 and includes a 45-minute private VIP stadium tour with four photograph locations with digital photo delivery, a ‘Happy Holidays’ greeting on the videoboard, and exclusive Rose Bowl Stadium face masks for every person in the group.
• Package Add On for $100: a personalized video board message as the backdrop for your photos, a limited-edition Stadium holiday ornament, Rose Bowl Stadium masks for everyone in the group, and a Rose Bowl Stadium magnetic photo frame.
No walk-up sales will be allowed. Attendees will be required to follow all COVID-19 stadium guidelines during the visit, must wear appropriate face coverings as well as pass a necessary health questionnaire and temperature check prior to the start of the tour.
The Rose Bowl Legacy Foundation, formed in 2010, is a 501(c)3, tax-exempt organization created to financially ensure the protection, preservation and enhancement of the future of the Stadium as a National Historic Landmark. The Foundation has funded key capital improvement initiatives, educational programming and heritage protection from supporters from around the world.
The Rose Bowl Stadium is the historic home of the Tournament of Roses’ Rose Bowl Game, UCLA Bruins football, AmericaFest Fourth of July Celebration, concerts including Kenny Chesney, Coldplay, Taylor Swift and U2, international and Premier League soccer matches and the World’s Largest Flea Market.
A National Historic Landmark built in 1922, it has hosted five NFL Super Bowl games, the 1984 Olympic Soccer matches, the 1994 Men’s World Cup, the 1999 Women’s World Cup, four BCS National College Football Championship Games and the College Football Playoff Semi-Final game.
Reservations for Rose Bowl holiday photos can be made here.