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South Lake Avenue Holidayfest Adds More Excitement to Saturday’s Holiday Season Opening

Published on Dec 2, 2023

Saturday’s South Lake Avenue Holidayfest has unveiled exciting new additions to its plans that promise to enhance the fun and festive atmosphere. The event, renowned for its family-friendly ambiance and free admission, is poised to kick off the holidays this afternoon in Pasadena’s prestige shopping district.

The South Lake Business Association’s Holidayfest festive shopping and dining experience starts at noon and flourishes until 6 p.m.

It’s a staple in Pasadena’s holiday festivities, known for its warm and family-friendly vibe, as well as its complimentary admission. Every year, it brings together residents and visitors alike for a day of joy and celebration.

Fresh Additions Spark Enthusiasm

This year, the buzz is all about the Holiday Merchandise Giveaways. Building on the excitement, the event has amassed over $5,000 in raffle prizes, offering attendees the chance to win fabulous items just in time for the holidays.

Attendees are eagerly anticipating the chance to win unique holiday-themed items, adding an extra layer of excitement to the event.

One standout addition is the Lime Green Santa Hat, a unique twist on the traditional holiday attire. This eye-catching lime green accessory is already generating considerable interest, and its presence promises to infuse a modern and vibrant spirit into the festivities.

Accompanying the Santa hat is the equally stylish Lime Green Tote Bag, a trendy and practical giveaway item that will surely come in handy for carrying holiday purchases.

Music to Your Ears

For music enthusiasts, the Holidayfest proudly presents an impressive lineup of bands that are sure to captivate audiences:

  • Twisted Gypsy: This tribute band offers a magical experience reminiscent of Fleetwood Mac through their passionate performances.
  • Dustbowl Revival: Merging old-school bluegrass, gospel, and jazz, Dustbowl Revival promises a toe-tapping, soulful musical journey that appeals to a wide range of tastes.
  • El Santo Golpe: Bringing a unique blend of global rhythms and cultural influences, El Santo Golpe adds a vibrant beat to the festivities, promising an exciting and culturally rich musical experience.

A Family Affair

For those unfamiliar with the event, the South Lake Avenue Holidayfest is a complimentary experience that warmly welcomes families. It’s a chance to enjoy a day filled with music, fun, and holiday cheer, making it an ideal outing for people of all ages. Attendees can also create lasting memories with photos alongside Santa Claus himself.

Furthermore, this event promotes support for local businesses by encouraging attendees to make purchases from the various shops and restaurants in the South Lake Avenue district. Patrons can even enter the Shop, Dine, Win raffle by submitting their receipts online for opportunities to win prizes at live draws, scheduled at 2 p.m., 4 p.m., and 6 p.m. in the Macy’s Courtyard, 401 South Lake Avenue.

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